Voters turn online to engage with politics
Opinion piece in the ABC’s Opinion section here.
With the US election likely to be decided today, it’s a good time to have a look at the way social media’s been used in this campaign. From the massive fundraising of Obama’s microdonors, to the fact checking of candidates, to the raving lunacy of the wingnut fringe, this election has really brought social media’s promises and pitfalls to the fore.
The exemplar of a successful political campaign’s use of social media is, barring a sudden upset, Obama’s campaign. Foregoing public funding and the big money of lobbyists, Obama has raised enormous amounts of money from primarily small donors, at last count over $US390 million. Obama claims this will allow him to reduce lobbyist influence in government, though inevitably, the truth is somewhat more complex than that.
Obama’s campaign has also make powerful use of social networking tools such as Twitter, MySpace-style social networking sites and even an iPhone application. This commitment to using tools to engage with a primarily younger, tech savvy audience, combined with an commitment to Network Neutrality and a progressive tech policy (Barack Obama on technology and innovation - PDF) has certainly helped his support amongst younger voters. McCain’s admission that he doesn’t know how to use a computer hasn’t helped his regain any of that support.
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