What the People Want: Graham Young’s first batch of Budget Polling
Graham Young has started releasing a polling series measuring the impact of the Rudd Government’s first budget. Graham is On Line Opinion’s founder and chief, and our colleague in the ARC citizen journalism project. But he’s also been pioneering the use of online qualitative polling over an extended period, and lately he’s been testing new tools that analyse his panel’s responses in innovative ways.
Although there’s more to come, Graham’s results so far suggest that the Government got the politics of the budget right. WTPW’s real interest is in its qualitative insights, but the raw numbers show that Swan’s budget was a hit with the Labor base, and has entrenched the sense that Dr Nelson is incompetent, even among Liberal voters. Graham concludes:
This poll was taken before (Nelson’s) address-in-reply so it may have improved after that. However, what it says is that while the budget didn’t win Rudd any votes, it lost Nelson some. You’ll have to wait for the qual to find out why, but my strong suspicion would be that it is to do with his performance.
In the first batch of qual, Graham analyses what the panel said they approved of in the budget, and uses lexical analysis software Leximancer to pull out the main threads, or “concepts”, in their responses.
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