gatewatching

Yesterday, Possum did a piece for Crikey (reproduced on his blog) which was a great take-down of some MSM reporting of some pretty inconsequential movements in the Newspoll numbers. Poss reckons the Oz (especially the Shanahany bits) is back to their old tricks - spinning, shifting the goalposts, and generally trying to make things look worse than they are for the PM.

If you’d rather rely on qualitative polling than the hunches of Dennis to get an insight into what people thought about the budget a little while back, check out Graham Young’s write-up of his What the People Want polling series in On Line Opinion this morning.

The summary? “Overall the budget didn’t evoke strong emotions and was incremental rather than revolutionary.” Kevin Rudd consolidated things, and although Graham’s survey didn’t include the fuelwatch fracas, it’s likely that the long-term effect of the last week or two will be closer to the findings of his polling than the guesses/spin on the meaning of quantitaive polling by gallery journos.

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Graham Young has started releasing a polling series measuring the impact of the Rudd Government’s first budget. Graham is On Line Opinion’s founder and chief, and our colleague in the ARC citizen journalism project. But he’s also been pioneering the use of online qualitative polling over an extended period, and lately he’s been testing new tools that analyse his panel’s responses in innovative ways.

Although there’s more to come, Graham’s results so far suggest that the Government got the politics of the budget right. WTPW’s real interest is in its qualitative insights, but the raw numbers show that Swan’s budget was a hit with the Labor base, and has entrenched the sense that Dr Nelson is incompetent, even among Liberal voters. Graham concludes:

This poll was taken before (Nelson’s) address-in-reply so it may have improved after that. However, what it says is that while the budget didn’t win Rudd any votes, it lost Nelson some. You’ll have to wait for the qual to find out why, but my strong suspicion would be that it is to do with his performance.

In the first batch of qual, Graham analyses what the panel said they approved of in the budget, and uses lexical analysis software Leximancer to pull out the main threads, or “concepts”, in their responses.

Read more…

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