gatewatching

Just a quick one, but I thought it worth noting that Crikey has snagged some of Australia’s best, and some of my favourite bloggers. You can see the line-up on the Crikey blogs page. The great psephs, Possum Comitatus and William Bowe, have now gone full time over to Crikey from their respectiveformer haunts. Andrew Bartlett seems to be there at least part-time, and other bloggers represented include Crikey editor Jonathan Green, Charlie Happel (on sport) and Crikey’s incomparable cartoonist First Dog on the Moon.

It seems like the psephs have successfully taken their audiences with them. I don’t know the details, but I’d wager there might be a retainer in it for the head-counters, and rightly so. Possum has been very productive since arriving at the new site, pumping out more posts than usual, and the Poll Bludger’s comments threads are still in the hundreds.

I posted a little while back about a possible “tipping-point”, where bloggers were perhaps starting to turn over enough dough to make at least part of a living. Obviously Crikey has seen the potential for monetising these bloggers’ audiences, and they have done a great job of putting them on the Crikey site, using Wordpress for a blogging platform.

It’s a much more sympathetic use of blogging than we’ve had so far from any of the big media organisations. It figures. Crikey are much closer to the groundswell of expert political blogging, and have had Possum and William Bowe writing in the newsletter over a long period. They also have more to gain by getting this right. While sometimes its easy to feel like big media are attempting to co-opt bloggers, Crikey has every reason to promote these voices, to develop their audience, and associate them with the Crikey brand.

Anyhow - good luck to all concerned. To one observer at least, it seems a positive, and potentially important development in Australia’s political blogosphere.

Uncategorized Andrew Bartlett, Crikey, Poll Bludger, Possum Comitatus