NAB-gate part 2: Advice to McCain also applies to banks.
This is a follow-up to the other day’s post, and the first of two that nicks stuff from the always stimulating Tree of Knowledge 
Via TOK comes some advice from Todd Zeigler on John McCain’s “spread the word” campaign, which has been seen by bloggers as a toolkit for outright trolling. (Go to the TOK post for the full story). Zeigler offers some pointers for those who want to engage with the blogosphere, and campaign on existing blogs.
- Read the blogs and familiarize yourself with their communities before posting comments.
- Read the actual post you are commenting on before posting anything. Read other people’s comments as well before posting.
- Make sure your comments are on topic.
- Participate in the community beyond simply posting pro-McCain materials.
- Be civil and respectful of others members of the community,
Sounds like a pretty sensible set of guidelines that could serve more generally for anyone hoping to engage with the blogosphere to promote their services. That could include, say, large Australian banks and their PR representatives.
To put it simply - don’t just randomly add a spammy comments to every blog: if you want to get into the blogging space, do it properly and respectfully!
